ARTIFICIAL INTELLIGENCE IN MANAGEMENT: REDEFINING STRATEGIES FOR THE DIGITAL & Sustainable Era

Chapter 01
The Relationship between HR Policies and Employee Productivity: A Meta-Analytical Review
Sujata Shukla, Research Scholar, Department of Management, Dr. Shakuntala Misra National Rehabilitation University, Lucknow
Dr. Parul Yadav, Assistant Professor, School of Management, Babu Banarasi Das University, Lucknow
Dr. Kiran Singh, Assistant Professor, School of Management, Babu Banarasi Das University, Lucknow

Keywordss

HR policies, Employee Productivity, Meta-Analysis, Strategic HRM, Employee Engagement, Performance Management

View Chapter 1 – 22
Chapter 02
Impact of Change Management and Organizational Resilience in the Digital and Sustainable Era: A Qualitative Study
Dr. Rashi Srivastav, Assistant Professor, GNIOT MBA Institute, Greater Noida
Dr. Pooja Rani , Assistant professor ,NIET , Greater Noida
Anushka Dudpuri , BBA Student , GNIOT MBA Institute, Greater Noida

Keywordss

Change Management; Organizational Resilience; Digital Transformation; Sustainability; Leadership

View Chapter 23 – 39
Chapter 03
AI for Strategic Planning, Forecasting, and Competitive Advantage
Dr. Anshul Sharma, Professor, TMIMT College of Management, Teerthanker Mahaveer University, Moradabad
Dr. Usha Patel, Assistant Professor, GNIOT MBA Institute, Greater Noida
Dr. Pramod Kumar Srivastava, TMIMT College of Management, Teerthanker Mahaveer University, Moradabad

Keywords

Artificial Intelligence; Strategic Planning; Forecasting; Competitive Advantage; Dynamic Capabilities; Business Strategy

View Chapter 40 – 55
Chapter 04
Artificial Intelligence in Management: Redefining Strategies for the Digital and Sustainable Era
Ms. Aarti Mala, Mangalmay Institute of Management and Technology, Greater Noida, U.P. India.
Ms. Priyanka Garg, Mangalmay Institute of Management and Technology, Greater Noida, U.P. India.
Dr. Rashmi Arya, Mangalmay Institute of Management and Technology, Greater Noida, U.P. India.
View Chapter 56 – 69
Chapter 05
The Role of Artificial Intelligence in Management: Strategic Transformation for Digitalization and Sustainability
Taruni Sharma, Assistant Professor, GNIOT MBA Institute, Knowledge Park II, Greater Noida.
Tanya Gautam, Assistant Professor, IFTM University, Lodhipur Rajput, Moradabad.
Rashi Verma, Assistant Professor, IFTM University, Lodhipur Rajput, Moradabad .

Keywords

Artificial Intelligence; Digital Transformation; Sustainable Management; Strategic Management; Machine Learning; Decision-Making; Human Resource Management; Supply Chain Management; Ethical AI; Organizational Competitiveness.

View Chapter 70 – 82
Chapter 06
Digital Transformation, Organizational Resilience, and Sustainable Capability Building in Contemporary Enterprises
Shashi Bala , Assistant Professor , GNIOT MBA Institute
Dr. Niharika Singh, Assistant Professor, IPEM, Ghaziabad
Sadhana Singh, Student, GNIOT MBA Institute

Keywords

Digital Transformation, Organizational Resilience, Sustainability, Dynamic Capabilities, Change Management, Capability Building

View Chapter 83 – 926
Chapter 07
AI Governance as a Catalyst for Secure and Accountable Digital Innovation
Priya Khanna, Department of Management, CT Group of Institute, Punjab, India.
Kritika, Department of Management, CT Group of Institute, Punjab, India.
Vishal Khanna, Department of CSE, Lovely Professional University, Punjab, India.

Keywords

Artificial Intelligence (AI), AI Governance, Digital Transformation, Trust in AI, Accountability, Ethical AI, Responsible AI, Transparency, AI Risk Management, AI Frameworks, AI Policy, AI Compliance, AI Strategy, AI Ethics, AI Deployment, AI Oversight, AI Regulation, AI Adoption, AI Decision-Making, AI Monitoring

View Chapter 93 – 107
Chapter 08
The Role of Generative AI in Human Resource Management: Transforming Recruitment, Training, and Performance Evaluation
Swati Kunwar,,Research Scholar, Jayoti Vidyapeeth Womens University, Jaipur
Dr. Mini Amit Arawatia,, Professor, Management, Jayoti Vidyapeeth Womens University, Jaipur
Dr. Pallavi Singh, Asst. Professor, Gniot Mba Institute,Greater Noida

Keywords

Algorithmic Ethics, AI Literacy, HR Analytics, Algorithmic Bias, Human-AI Collaboration, Talent Acquisition, Employee Development, Performance Management, and Generative Artificial Intelligence

View Chapter 108 – 120
Chapter 09
Consumer Behaviour in the Age of Personalization: How Digital Marketing Shapes Preferences
Dr. Vibhuti Vishnoi, Assistant Professor, GNIOT MBA Institute, Greater Noida.
Dr. Nakshatresh Kaushik, Professor, GNIOT MBA Institute, Greater Noida.
Shaniya Shukla, Student, MBA (2024-26) Batch BBDITM, Lucknow

Keywords

Personalization, Consumer Behaviour, Artificial Intelligence, Privacy, Principled Marketing, Emotional Impact, Consent Perceived Intrusiveness, Hyper-Personalization,Digital Fatigue.

View Chapter 121 – 123
Chapter 10
Future and Global Perspectives of Artificial Intelligence in Management: Redefining Strategies for the Digital & Sustainable Era
Ms. Pooja, Assistant Professor NIET Greater Noida
Dr. Brijesh Kumar, Assistant Professor GNIOT MBA Institute Greater Noida, Institute of Technology and Management
Mr. Anurag Kumar Srivastava, , GIDA, Gorakhpur
View Chapter 124 – 134